Global Augmented Reality market to attain market size of US$ 91.5 Billion in 2025

The Global Augmented Reality Market is valued at US$ 10.27 Billion in 2019 and is poised to grow at 44% to attain market size of US$ 91.5 Billion in 2025.

The Market is expected to witness significant growth rate primarily driven by factors such as Surging Smartphone Penetration, Cost-efficient benefits of augmented reality-based solutions, Expansion of gaming industry and Product Innovation.

Definition / Scope
Market Overview
Market Risks
Top Market Opportunities
Market Trends
Industry Challenges
Technology Trends
Pricing Trends
Regulatory Trends
Other Key Market Trends
Market Size and Forecast
Market Outlook
Technology Roadmap
Distribution Chain Analysis
Competitive Landscape
Competitive Factors
Key Market Players
Strategic Conclusion
References
Appendix

Definition / Scope

Augmented Reality (AR) uses displays, cameras, various sensor types, and software to increase the real-world environment of the user with an artificial perceptual experience.

Most AR apps are using mobile devices such as cell phones , laptops, and smart glasses to add digital information and graphics to the real-world view of consumers. Pokemon Go and Snapchat filters are amongst the most popular consumer world AR applications.

Although AR is not a new concept, advances in areas such as computer vision, sensing technologies, data storage, displays, and software technologies have now turned AR into a much more practical solution for consumer, commercial, and industrial use.

Although, still in the early stages of the AR revolution, an explosion of AR startups has erupted, thanks to all the interest from the world of venture capital (VC).

AR is quickly finding its place in a range of applications in the consumer, commercial, and industrial domains.

Market Overview

Augmented Reality (AR) technology integrates digital information, live and in real time, into the physical environment.

AR is able to merge real life with a superimposed image or animation using the camera on a mobile device or a special headgear by integrating graphics, sounds, haptic feedback and/or smell into the natural world as it exists.

The AR technology market is growing, with 2025 projections valuing it at over US$ 91.5 billion.

In 2020, consumer spending on augmented and virtual reality (AR/VR) technology is expected to reach around seven billion U.S. dollars, whilst the distribution and services sector is forecast to spend over four billion U.S. dollars. Total AR/VR spending worldwide is projected to amount to 18.8 billion U.S. dollars in 2020.

Sale of products or subscriptions was identified as the main way to monetize AR/VR/MR/XR products and services in 2019 with 48 percent of survey (conducted by Statista) respondents highlighting this strategy.

In comparison to the previous year, this strategy has decreased by 11 percent.

Globally, the number of smartphone AR users is projected to exceed 2.4 billion by 2023, partially fuelled by a increasing demand for AR technology to improve digital media and entertainment experiences. Music festivals and sporting events are only two examples of where AR technology is more widely used to enrich the fan experience.

AR technology is used across a range of industries, including: healthcare, public safety, gas and oil, tourism, marketing, etc. Everyone from tourists to soldiers to anyone who is searching for the nearest subway stop will take advantage of this opportunity to put computer-generated graphics in their field of vision.

Expenditure on augmented reality (XR) technology, like AR, is expected by the manufacturing and construction industries alone to hit US$ 35 billion by 2023.

As technology continues to improve, there is no doubt that the use of extended reality (XR) technologies, including AR, will expand and develop as both businesses and consumers realize the full potential, with technology becoming as prominent as mobile devices are on the market today.

Market Risks

Lack of Regulations

There are currently no regulations to help businesses and customers understand what type of AR applications can be used and how data can be processed.

The technology may also be used with malicious intent. A cybercriminal, for example, can hijack personal accounts by mining data output and manipulating AR content.

Consumers may have concerns such as who should be held liable in such situations, which prevention measures should be used, and how to prevent such events in future.

One of the major challenges of augmented reality is therefore the development of legislation that can guarantee the privacy and protection of user data, as well as ease the acceptance of the technology by the mainstream.

Fragmented Market

As there is low barrier for entry, the new entrants are flocking into the Augmented Reality Market backed by Venture Capital Funding the market appears to be fragmented with the presence of a considerable number of companies.

The smaller companies lack capability and scale to respond to disruption in the market and as the market is significantly fragmented there is an absence of a true market leader which leaves the players to hold minuscule market share.

Since this market is booming there are more entrants in the market creating more competition with their various unique services, on the other hand, the major players are trying to increase their users. Therefore, the market concentration is low which directly affects the revenue generated from the segment.

Top Market Opportunities

AI-Powered Augmented Reality

It is expected that AI-Powered Augmented Reality Providing Improved User Experience will boost user experience and impel key players to incorporate voice interfaces to further engage their clients. As a result, AI integration is projected to generate lucrative business growth opportunities in the coming years, and is expected to be a key trend in the industry.

For example, in the retail industry, consumers can directly perceive the product presentation with the aid of AR and can interact with the physical objects while shopping. Similarly, in the facilities, augmented reality glasses assist shop floor staff during every day work.

Rising demand in medical and healthcare sector

Ongoing technological advances coupled with the growing demand for the technology in surgical visualization and healthcare education is expected to drive the growth of the augmented reality market.

The technology offers data in real time and supports healthcare professionals during complex surgical procedures. This helps improve and secure the treatment of the patient by reducing the risks associated with invasive operating procedures.

Applications of computer-generated visual, auditory, haptic, somatosensory, and olfactory perceptual information can improve patient education and outcomes.

Such tools can also identify symptoms of depression and other mental disorders by interpreting the facial expressions, voice tones and physical gestures of the patients. Integrating AI to technology further changes the healthcare industry.

For Instance, the Purdue University in Indiana developed a technique in September 2018, using telestrator technology and AR tools and connecting healthcare professionals with more experienced surgeons and physicians in remote areas. The device includes a transparent screen headset display which gives patients real-time on-screen feedback.

Application in Gaming Industry

Implementation of AR Technology in gaming applications will enable users to search the physical environment and provide enhanced experience through the integration of visual & audio content.

The platform helps users to experience an immersive real-world environment on smartphones, tablets and portable gaming devices. Advances in the augmented reality are helping creators of software create creative games to improve end-user abilities and experiences.

For example, In March 2019 Niantic, Inc., a software development company, announced the launch of Wizards Unite, a mobile game based on the AR. The game enables players to interact with locations in the real world, discover mysterious objects and encounter iconic characters.

In addition, the introduction of numerous applications by global companies such as Facebook and Microsoft enables users to have specific real-world experiences.

Market Trends

Surging Smartphone Penetration

The growing penetration of smartphones in emerging economies is expected to fuel the demand in the coming years. The number of smartphone users in India officially surpassed 502.2 million in 2019, followed by 710 million in China. The increased use of these devices encourages companies to develop advanced user-friendly applications.

For instance, in June 2019, Vivo Communication Technology Co. Ltd. announced the launch of AR-glass 5 G smartphone, supporting dual-screen display and 6DoF technology. The smartphones include several applications such as mobile office, AR games, 3D high-definition video, facial recognition, and object recognition.

Likewise, in February 2019, Google LLC launched the latest version of its AR Core kit for AR applications, which is compatible with Samsung Galaxy S9, OnePlus 3T, and Moto G5S Plus smartphones.

Cost-efficient benefits of augmented reality-based solutions

Augmented Reality provides a cost-effective and efficient solution in training and skill development, as it replicates the real scenarios by using solutions enabled by augmented and virtual reality.

For example, it is more expensive to use an actual aircraft to train a pilot in civil aviation or in military applications. It could also harm humans.

Conversely, Augmented Reality solutions create a real-world-like virtual environment, where a trainee can understand and address challenges through strategic mapping.

Moreover, in healthcare, participation of humans for training of students or nurses or other medical professionals is unethical and could be harmful.

Expansion of gaming industry

Video game is one of the major applications of augmented reality technology. In the past, the number of gamers worldwide has increased at a rapid pace. This is attributed to increased demand for games based on augmented reality, thereby driving growth in the market.

Product Innovation to drive growth

Augmented reality technology can be used for collaborative seminars, meetings, public lectures, flight training, military training, nurse & medical professional training, and self-learning.

In addition, key players are expected to focus on product innovation in order to introduce enhanced products or solutions through continuous investment in product development which further results in advancement of AR technology.

Lack of effective user experience design

3D Interface Design is a complicated and costly procedure. Furthermore, there are only a few people with the requisite design skills to solve this issue.

In addition, customers are fascinated by the new possibilities of entertainment, but do not want to invest in head-mounted displays (HMDs). While AR is now available to consumers via Google Glass Enterprise Edition 2 and Microsoft HoloLens 2. it is not accepted globally because the usability and hardware of AR / VR technology still needs improvement.

Disturbing health concerns

Certain health concerns reported when using this device include motion sickness, lack of concentration, eyestrain, and nausea that are normally severe to health due to chronic eye effects.

Also, Augmented reality applications can be immensely distracting and may lead to physical injuries. For instance, many people were injured while playing Pokemon Go.

Likewise, augmented reality applications can lead to serious injuries in case they are used in potentially risky environments such as busy roads, construction sites, and medical institutions. The factor of public safety risks can hinder the growth of the AR Market.

Hardware issues

Apparently, any AR headset available is a bulky piece of hardware that could be too costly for the masses. A lot of AR headsets also need to be connected to a computer, which makes the whole experience restricted and uncomfortable.

The users can also use their smartphones or tablets for AR applications. Ios AR, however, faces significant obstacles when correctly viewing visuals.

For example, electric interference, which is commonly encountered in urban areas, may interrupt mobile sensors such as accelerometer. In addition, mobile cameras are equipped to capture 2D images, and are unable to create 3D images.

Industry Challenges

Privacy Issues

AR technology helps generate, analyze and collect critical data sets, thus jeopardizing the privacy of the users. In addition, AR devices that capture real-time surroundings pose legal concerns similar to taking videos or pictures of casual individuals or their properties, which is prohibited.

Today the AR applications reach from enterprises to consumers. The data generation is increasing with the implementation of AR in every sector. In addition, the popular AR apps can collect biometric data from users such as speech data, facial expressions, and even unique identity data such as patterns on retina.

With such advances in technology and the provision of large amounts of data, cyber-attacks and data breaches are increasing. Moreover, there have been reported more attacks on the industry, such as healthcare, retail and others, and directly on user data.

Accessibility and Usability of AR Learning experiences

There is a challenge around the improvement of recognition algorithms for human forms as a promising feature in the process of achieving more immersive and not intrusive AR learning experiences.

Accessibility and usability of the AR learning experiences are two important issues to be addressed. The evolution of AR environment development tools in the last decade has been considerable; today there is a range of solutions available.

Nevertheless, these solutions still require a high technical knowledge and/or considerable time to generate content, which makes it a challenge to create AR educational environment and to generate content in an easy and effective way.

Technology Trends

Some of the emerging technologies in the Global Augmented Reality Market include

Smart Contact Lens

One of the breakthrough technological innovation is the smart contact lens which can eliminate unsafe optical radiation automatically. The smart contact lens is a small display that can project images into the eye, an antenna, a camera, and movement sensors of the wearer.

Samsung recently filed a patent for these lenses in 2016, which is equipped with a South Korean camera and image display. Google is also designing glucose-sensing contact lenses which could help detect diabetes by measuring the level of glucose continuously.

Smart Conceptualization

Smart Conceptualization in entertainment-related plans is observed as a lucrative opportunity for the industry. For example, Magic Leap, an augmented reality company, is developing a technology called the Dynamic Digitized Lightfield Signal that shines on the user’s retina and allows fictional characters to interact with the real world.

Pricing Trends

Augmented Reality App development costs vary greatly depending on different types of apps: it ranges from US$ 5,000– US$ 10,000 for a simple 160-hour demo app to US$ 300,000 + for a feature-rich, custom-built app that takes nine months and longer to develop.

There are three main components to consider and include when pricing an AR app: scope of work, timeline, and development team:

Scope of work – features, complexity of app logic, plus necessary work to develop the app, including QA activities, project management, launching / publishing in app stores, post-launch support and maintenance, etc.

Timeline – rush means rise in costs: the tighter the deadline, the more expensive the development (exceptions to this rule include prototypes and MVPs).

Development team – total costs include timeline multiplied by a team’s hourly rate; hourly rate depends on team’s experience and geo-location.

Regulatory Trends

There are currently no regulations to help businesses and customers understand what type of AR applications can be used and how data can be processed.

The technology may also be used with malicious intent. A cybercriminal, for example, can hijack personal accounts by mining data output and manipulating AR content.

Consumers may have concerns such as who should be held liable in such situations, which prevention measures should be used, and how to prevent such events in future.

Other Key Market Trends

Impact of COVID-19 on Augmented Reality Market

While the market for augmented reality has followed a positive growth trajectory, the coronavirus (COVID-19) pandemic is providing further stimulus to market growth. Due to physical distancing regulation, reduced on-site personnel is hindering many companies’ operational performance.

In the midst of the pandemic, however, AR finds immense use, especially in remote assistance. Remote assistance enabled by AR provides experience of live video conferencing between multiple users.

It also allows users to add annotations that adhere to the elements in the scene and therefore remain in the same place in the physical world as the participants perceive.

Such use cases promote highly efficient collaboration between employees who work from home, as such, help address the impacts of reduced staffing, travel restrictions, and physical distance.

Market Size and Forecast

The Global Augmented Reality market is valued at US$ 10.27 Billion in 2019 and is projected to grow at a CAGR of 44% to reach US$ 91.5 Billion in 2025.

Market Size based on Component Type

The AR Hardware segment dominated the market, based on Component type and it accounted for 70% of the market share and US$ 7.2 Billion in 2019, it is expected to grow at 41% to reach US$ 56.4 Billion in 2025

Software segment is poised to witness fastest growth rate in the forecast period (2019 – 2025) growing at 65% to reach US$ 41,4 Billion in 2025 from US$ 2.05 Billion in 2019.

Market Size based on Display Type

Head-Mounted Displays (HMDs) segment dominates the market based on Display Type accounting for 65% of the market share and US$ 6.7 Billion in market size in 2019 and is projected to grow at a CAGR of 40.6% to reach US$ 51.8 Billion in 2025.

Smart Glasses segment is the fastest growing in the market and accounts for 25% of the market share of the Application segment and is poised to reach market size of US$ 32 Billion in 2025 from US$ 2.6 Billion in 2019 growing at a CAGR of 52% in the forecast period (2019 – 2025).

Head-Up Displays (HUDs) segment constitutes 10% of the market share and US$ 1.03 Billion in market size in 2019 and is expected to grow at a CAGR of 45% to reach US$ 9.57 Billion in 2025.

Market Size based on Application

Consumer segment leads the market based on Application and accounts for 40% of the market share and US$ 4.1 Billion in market size; it is projected to grow at 40.5% to reach US$ 31.5 Billion in 2025.

Healthcare constitutes 17% of the market share and US$ 1.7 Billion in market size in 2019 and is expected to grow at a CAGR of 44.3% to reach US$ 15.35 Billion in 2025.

Automotive segment is the fastest growing and accounts for 12% of the market share of the Application and is poised to reach market size of US$ 12.1 Billion in 2025 from US$ 1.2 Billion in 2019 growing at a CAGR of 47% in the forecast period (2019 – 2025).

Retail & e-commerce constitutes 15% of the market share and estimated to be worth US$ 1.54 Billion in 2019 and is poised to grow at a CAGR of 46% to reach US$ 14.9 Billion in 2025

Aerospace & Defense sector accounts for 11% of the market share and market size of US$ 1.12 Billion in 2019 and is expected to reach US$ 11 Billion in 2025 growing at 46.3% in the forecast period.

The other sectors constitute 5% of the market share and US$ 513.5 Million in 2019 and are expected to grow at 43.2% to reach US$ 4.42 Billion in 2025

Regional Analysis

Asia Pacific held the largest market share in 2019 and is expected to continue with its dominance and accounts for 34% of the market share and US$ 3.5 Billion in 2019 and is projected to grow at a CAGR of 46.5% to reach US$ 34.6 Billion in 2025.

North America constitutes 26% of the market share and generated revenues to the tune of US$ 2.67 Billion in 2019 and is expected to grow at 42.6% to reach US$ 22.45 Billion in 2025.

South America is witnessing significant growth rate of 46.4% and it accounted for 11% of the market share and market size of US$ 1.12 Billion in 2019 and is expected to reach US$ 11.03 Billion in 2025.

Europe is the fastest growing region and accounts for 22% of the market share and is poised to reach market size of US$ 23.65 Billion in 2025 from US$ 2.26 Billion in 2019 growing at a CAGR of 47.9% in the forecast period (2019 – 2025).

Middle-East & Africa constitutes 7% of the market share and generated revenues of US$ 718.9 Million in 2019 and is expected to grow at a CAGR of 43.9% to reach US$ 6.4 Billion in 2025.

Market Outlook

The Global Augmented Reality Market is estimated to be worth US$ 10.27 Billion in 2019 and is expected to grow at 44% to reach US$ 91.25 Billion in 2025.

Hardware sub-segment is expected to hold a major share of the augmented reality market by component owing due to their broad adoption in the enterprise and commercial applications.

The Head-Mounted Displays (HMD) and Head-Up Displays (HUD) markets are projected to expand at a significant rate in the coming years due to the growing demand in several industries including automotive, aerospace, military & defence, science, gaming, and healthcare. Such systems include a series of smart goggles that have accessories like monitors, camera trackers, storage, and headphones.

The growing demand for safety among pilots and improving situational awareness (SA) will drive AR device adoption in the Aerospace & Defense sector. Such tools help display critical information for the project, such as flight data, path guidance and 3D terrain.

Furthermore, these systems are widely implemented in military & defense applications to support deployable training solutions and flight operator simulation requirements.

For example, the U.S. Army’s Flight School XXI (FSXXI) is using an advanced helmet-mounted display in its helicopter simulation training program to enhance virtual training and operational reality.

E-commerce is becoming a major focus area at APAC for retailers, where China is becoming the world’s largest e-commerce market. The strong demand for commercial-sector AR devices and software will help drive the AR market within APAC.

Consumer and commercial markets with growing investments in countries like Japan, India, and China will fuel APAC ‘s AR market growth.

Technology Roadmap

Some of the Key areas of R&D in the Augmented Reality space include

Surgeon could use AR to learn e.g. open-heart surgery without risking patient’s life
AR could simulate hazardous workplace conditions (e.g. in the construction industry)

Marker-based AR as mentioned in the results section is the most used approach for supporting the development of AR learning experience, followed by the location-based AR.

A possible explanation for this result is that currently the tracking process of markers is better and more stable compared to the marker-less tracking techniques. Besides that one of the advantages of marker-based AR is the facility of implementation due to the available libraries which support the development process.

Distribution Chain Analysis

The Distribution Chain of Global Augmented Reality Market include a range of key players which include

Display Medium Manufacturers – Builds different types of display devices such as head mounted devices, heads-up display, and holographic display devices

Technology Providers – Provides solutions for advanced computer vision, digital imaging, 3D reconstruction etc.

Application Developers – Creates AR applications for both consumer (games, social networking etc.) and enterprise (marketing, retail, real estate etc.) interactions

Content Provider – Develops content or provides platforms (video delivery platforms) for industrial applications in education, healthcare, entertainment, gaming, and others

Competitive Landscape

Key players operating in the AR market include HTC Corporation, Marxent Labs, LLC, Magic Leap, Apple Inc., Wikitude GmbH, Qualcomm, Blippar, Daqri, Facebook Inc., Google Inc., Microsoft Corporation, PTC, Samsung Electronics Co., Ltd., and Upskill.

The companies provide various hardware components including smart glasses, HMDs, HUDs, and other software services. These firms are increasingly investing in the adoption of the latest technology to boost productivity.

Recent Market Developments

In August 2019, Google LLC, Introduced AR navigation tool Live View. The technology offers Google Maps’ walking directions functionality by taking real photos from the camera of smartphones and overlaying navigation arrows over the top, enabling users to navigate easier.

In August 2019, Jaguar Land Rover announced to implement 3D heads-up displays in cars, to project safety information and to allow passengers to stream 3D movies directly from their seats. Moreover, in August 2016, Volkswagen introduced heads-up displays in Volkswagen Passat.

In March 2019, Niantic, Inc., a software development firm, announced the launch of Wizards Unite, an AR-based mobile game. The game allows players to interact with real-world locations, discover mysterious objects, and encounter iconic characters.

Moreover, the launch of various apps by global companies such as Facebook and Microsoft are allowing users to have unique interactions with the real world.

Competitive Factors

Companies operating in the industry are focusing on providing advanced features to customers to attract a large customer base. They are adopting strategies such as partnerships and collaborations with leading technology providers and product innovations to expand their business operations.

For instance, In May 2019, Apple Inc. revealed its collaboration with SAP SE, a software development firm headquartered in Germany. The aim of this collaboration is to improve the AR and machine learning technologies for iPhone, iPad and Mac users. Such product expansions and technological developments are encouraging the growth and innovations in the industry.

Key Market Players

Some of the Key Players in the Global Augmented Market include

Google (US) is at the forefront of the Augmented Reality market. The business has a large market product range that helps the firm to retain its market leading position. Thanks to its aggressive marketing and growth efforts, its sales increased significantly between 2016 and 2018.

The business focuses on strategy for growth, such as contracts, acquisitions and partnerships. Google announced new addons in its search engine in January 2019 which deploys Augmented Reality (AR) and Google Lens. Google Search ‘s latest apps use an augmented reality, computer vision, and camera combination to superimpose information and content on real space.

PTC Inc. (US) is a global computer software and services company. The Company offers a portfolio of computer-aided design (CAD) modeling, product lifecycle management (PLM) and service lifecycle management (SLM) solutions for manufacturers to create, operate, and service products.

The IoT Group segment includes its IoT, analytics and augmented reality (AR) solutions. Its IoT products include ThingWorx, KEPServerEX, Vuforia Studio and Vuforia.

Seiko Epson (Japan) is a Japan-based company engaged in the printing solutions business, visual communication business, as well as wearable and industrial products business. The Company has three business segments. The Visual Communication segment is engaged in the provision of liquid crystal projectors, high temperature polysilicon thin-film-transistor (TFT) liquid crystal panels and smart glasses.

Wikitude Gmbh (Austria) designs and develops application software. The Company provides augmented reality (AR) technology for smartphones, tablets, and digital eyewear, as well as offers SDK tools to develop AR apps for android, iOS, smartphone, tablet, smart glasses, and cloud based image recognition solutions. Wikitude serves clients in Austria.

Vuzix Corporation (US) is engaged in the design, manufacture, marketing and sale of augmented reality display devices also referred to as head mounted displays (HMDs, but also known as video eyewear or near-eye displays), in the form of Smart Glasses, and Augmented Reality (AR) glasses.

Its AR wearable display devices are worn like eyeglasses or attach to a head worn mount. These devices typically include cameras, sensors, and a computer that enable the user to view, record and interact with video and digital content, such as computer data, the Internet, social media or entertainment applications. Its offered products are M series Smart Glasses, Blade Smart Glasses and other AR Products.

Daqri Llc (US) develops 4D augmented reality technology. The Company provides a platform that offers enterprise-class augmented reality solution that allows organizations to visualize technical assets interactively in 4D, with a support of cloud-based data system. Daqri serves customers across a broad spectrum of industries.

Magic Leap, Inc. (US) is a startup company that released a head-mounted virtual retinal display, called Magic Leap One, which superimposes 3D computer-generated imagery over real world objects, by “projecting a digital light field into the user’s eye”, involving technologies potentially suited to applications in augmented reality and computer vision. It is attempting to construct a light-field chip using silicon photonics.

Atheer, Inc. (US) designs and develops application software. The Company offers augmented reality software platform for textual documentation, images, videos, and 3D modules. Atheer serves customers in the United States.

Strategic Conclusion

The Global Augmented Reality Market is a sunrise sector that offers lucrative opportunities for market players with the potential of AI powered Augmented Reality and wide adoption among several industrial verticals such as Retail & e-commerce, Healthcare, Aerospace & Defense and Education.

The Market Size of the Global Augmented Reality Market is estimated to be worth US$ 10.27 Billion in 2019 and is poised to grow a 44% in the forecast period (2019 – 2025) to reach US$ 91.5 Billion in 2025.

The growth bottlenecks for the segment appear in the form of challenges such as Privacy Risks, Lack of effective user experience design, Disturbing health concerns.

The Global Augmented Reality Market is poised to witness significant growth rate of 44% from 2019 to 2025 primarily driven by factors such as Surging Smartphone Penetration, Cost-efficient benefits of augmented reality-based solutions, Expansion of gaming industry and Product Innovation.

Although augmented reality technology is still in its infancy, its existing applications have shown that more research and development to address the challenges of augmented reality that enable the technology to be implemented on a large scale. And once that happens, augmented reality application can be observed in law enforcement, healthcare, finance, and other critical areas.

References

Appendix

SMEs – Small & Medium Enterprises
AR – Augmented Reality
AI – Artificial Intelligence
HMDs- Head-Mounted Displays
QA – Quality Assurance
HUDs – Head-Up Displays