In 2018, the EdTech market size reached just below USD 550 million growing continuously at a CAGR of 49%. The figure is projected to reach USD 1960 million by 2021.
- Definition / Scope
- Market Overview
- Market Risks
- Top Market Opportunities
- Market Drivers
- Industry Challenges
- Technology Trends
- Pricing Trends
- Regulatory Trends
- Other Key Market Trends
- Market Size and Forecast
- Market Outlook
- Technology Roadmap
- Distribution Chain Analysis
- Competitive Landscape
- Key Market Players
- Strategic Conclusion
Definition / Scope
The education sector in India is a mix of government-operated & privately operated educational institutions and allied education products & services providers. These institutions are regulated primarily from the federal level, state level, and local level government bodies. To smoothly regulate and provide enhanced quality education, the educational system in India is divided into pre-primary, primary, elementary, secondary, undergraduate, postgraduate levels.
EdTech refers to the educational technology to leverage learning by creating, using, and managing technological innovation and resources and hence disrupt the orthodox way of gaining education because of its adaptive learning, greater reliance on graphical and video content.
There are five major categories of online education segment classified as follows:
- Primary and Secondary Supplemental Education: The online courses act as an ancillary to school learning for students enrolled in primary and secondary classes in school.
- Test Preparation: Students are provided with coaching classes for their competitive examinations preparation. Engineering entrance test preparation and government service entrance courses are high demand courses in this category.
- Re-skilling and Online Certification: These include courses designed to assist users in skill development. Certification is issued upon successful completion of the course. This segment currently accounts for a significant part of the total online education market in India.
- Higher Education: Such courses provide an alternative to traditional education courses through distance learning. Certification is issued by a licensed educational institution. Online MBA is a new trend in this category.
- Language and Casual Learning: Learning of non-academic subjects such as basic English, IELTS, learning guitar, etc. are included in this category of education. English language learning comprises the majority of the user base.