Determine which strategies are more effective and potentially less costly – Ansoff Grid

reogma|Determine which strategies are more effective and potentially less costly - Ansoff Grid

There are different ways to grow a business.

Igor Ansoff defined four strategies for growth and summarized them in the so called Ansoff Matrix. The Ansoff Matrix (also known as the Product/Market Expansion Grid) helps managers to easily summarize and compare these possible growth strategies with each other's risks.

The idea is that every time you step into a new quadrant (horizontally or vertically), the risk increases.

  • Introduction
  • Components of a Ansoff Matrix
  • What is a Ansoff Matrix used for
  • When to use Ansoff Matrix
  • Using the Tool
  • Example of Ansoff Matrix
  • Ansoff Matrix tips
  • Benefits and Limitations of Ansoff Matrix

Introduction

Growing a business is a process of enhancing some measure of the progress of a company. Company can expand in terms of staff, customer base, international coverage, profits, but growth is most often determined in terms of sales. There are various ways to grow a company.

Igor Ansoff defined four growth strategies and outlined them in the so-called Ansoff Matrix. The Ansoff Matrix (also known as the Product/Market Expansion Grid) helps managers to easily summarize and compare these possible growth strategies with each other's risks.

The idea is that every time you step into a new quadrant (horizontally or vertically), the risk increases. Each quadrant of the Ansoff Matrix will be elaborated below.

reogma|Determine which strategies are more effective and potentially less costly - Ansoff Grid


This report is 14 mins read | Subscribe now to read further.

Access all reports on site for only US$9.99/mo


Leave a Reply

Next Post

Global market for IoT in Healthcare will reach USD 236.82 billion by 2025

Sun Dec 6 , 2020
There are different ways to grow a business. Igor Ansoff defined four strategies for growth and summarized them in the so called Ansoff Matrix. The Ansoff Matrix (also known as the Product/Market Expansion Grid) helps managers to easily summarize and compare these possible growth strategies with each other's risks. The […]
reogma|Determine which strategies are more effective and potentially less costly - Ansoff Gridreogma|Determine which strategies are more effective and potentially less costly - Ansoff Grid

Tags

Tags

Newsletter Signup

Subscribe to our newsletter below and never miss the latest product or an exclusive offer.