Canada welcomed a record 20.8 million international visitors in 2017, the highest number ever in Canadian history. Similarly, the number of travelers arriving in Canada grew by 1.5% in the first eight months of 2018.
Destination Canada has established a goal for Canada to attract 22 million international visitors, generating USD 22 billion dollars in export revenue by 2022.
- Definition / Scope
- Market Overview
- Market Risks
- Top Market Opportunities
- Market Drivers
- Market Restraints
- Industry Challenges
- Technology Trends
- Pricing Trends
- Regulatory Trends
- Market Size and Forecast
- Market Outlook
- Technology Roadmap
- Distribution Chain Analysis
- Competitive Landscape
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Definition / Scope
United Nations World Tourism Organization (UNWTO) defines Tourism as a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which imply tourism expenditure.
That means there is a flow of people called tourists with varied intentions and there is some money that they spend to perform such intent.
And there is the hospitality industry, which is the combination of the accommodation and food and beverage groupings, integrating with the tourism industry, which comprises travel agencies and transportations companies making up the value chain.
Tourism's impacts can be grouped into three main categories: economic, social, and environmental. Every country generates revenue through tourism receipts in millions of dollars contributing as an important source for GDP.
Similarly, in terms of social impacts, the positive aspects include an increase in amenities (e.g., parks, recreation facilities), investment in arts and culture, the celebration of First Nations people, and community pride. However, Tourism relies on and greatly impacts, the natural environment in which it operates.
Canada’s tourism sector development started with the launch of the first railway in 1836. After the First World War, the three railway services were integrated into a single Canadian National Railway (CNR) in 1923 changing the travel landscape. In 1970, Trans- Canada Highway was the longest national highway in the world. The commercialization of automobile played a crucial role in the development of Canadian Tourism.
As early as 1892, Brewsters became the country’s first tour operators, leading guests through areas such as Banff National Park. Communities across Canada developed their own marketing strategies as transportation development took hold.
For instance, the town of Maisonneuve in Quebec launched a campaign from 1907 to 1915 calling itself “Le Pittsburg du Canada.” Now the landscape has been drastically changed with the emergent of a growing number of national and international airlines.
Tourism is well recognized for playing a key role in global economic activity, job creation, and as a source of export revenue and domestic value added.
- Domestic tourism: involves residents of the given country traveling only within this country
- Inbound tourism: involves non- resident traveling in the given country
- Outbound tourism: involves residents traveling in another country
- Internal tourism: comprises domestic tourism and inbound tourism
- National tourism: comprises domestic tourism and outbound tourism
- International tourism: consists of inbound tourism and outbound tourism
A Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest and creates an overall visitor experience including functional, psychological, emotional, and utility for the potential customers. A tourism product typically categorized as follows:
- Cultural Tourism
- Rural Tourism
- Adventure Tourism
- Health Tourism
- Wellness Tourism
- Medical Tourism
- Business Tourism
- Mountain Tourism
- Education Tourism
- Sports Tourism