Soft Drinks market In India to grow at 17.6% to reach US$ 16.6B by 2020

reogma|Soft Drinks market In India to grow at 17.6% to reach US$ 16.6B by 2020

Over the past two years, the India soft drink industry has witnessed a value growth of 11% CAGR and a volume growth of 5% CAGR. In total, 5.9 billion litres of soft drinks is consumed in a year.

  • Definition / Scope
  • Market Overview
  • Key Metrics
  • Market Risks
  • Top Market Opportunities
  • Market Drivers
  • Market Restraints
  • Industry Challenges
  • Technology Trends
  • Pricing Trends
  • Regulatory Trends
  • Other Key Market Trends
  • Market Size and Forecast
  • Market Outlook
  • Distribution Chain Analysis
  • Competitive Landscape
  • Competitive Factors
  • Key Market Players
  • Strategic Conclusion
  • References

Definition / Scope

Soft drinks in India fall under two categories. One is Carbonated Soft Drink (CSD) and another is Non-carbonated Energy Drink (NED). NED is further divided into energy drink and flavored juice.

This report excludes hot beverages and drinking bottled water through these two segments contribute larger share on the pie of soft drink because of the nature of their unorganized structure and difficult to accurately make the valuation.

The product-mix that forms the non- carbonated segments comprise of juices, bottled water, energy drinks, ready to drink tea and coffee, flavored milk, malted drinks and other drinks that are available.

The carbonated drinks are segmented into cola flavored drinks, lime- lemon flavored drinks, orange flavored drinks and others. The report mainly covers the detailed insights of the carbonated soft drinks market in India.

Carbonated drinks are those drinks that are fizzy because those are dissolved with carbon dioxide gas in it. Many people find the fizzy sensation to be pleasing and are fond of the slight different taste that carbon dioxide provides. The health concerns by the consumers in western market are leading the manufacturers to shape their corporate strategy, with diet and low-calorie varieties in the global market.

Unlike Global market, Indian carbonated drinks are less prone to concerns raised by Indian consumers over the taste that they prefer. Coca-Cola, for instance launched sugar-free coke in Indian market but within a few days it had to pull out the product as consumers didn’t prefer the taste. Therefore, it is a tough play for managers to decide on the strategy in Indian market. Nevertheless, the industry has moved far beyond simply offering low or reduced-sugar versions of their brands, reformulating their products to include natural rather than artificial additives so as to abide by food standards and regulations.

reogma|Soft Drinks market In India to grow at 17.6% to reach US$ 16.6B by 2020


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Mon Jan 28 , 2019
Over the past two years, the India soft drink industry has witnessed a value growth of 11% CAGR and a volume growth of 5% CAGR. In total, 5.9 billion litres of soft drinks is consumed in a year. Definition / Scope Market Overview Key Metrics Market Risks Top Market Opportunities […]
reogma|Soft Drinks market In India to grow at 17.6% to reach US$ 16.6B by 2020reogma|Soft Drinks market In India to grow at 17.6% to reach US$ 16.6B by 2020

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