Sanitary Napkins market in India to be worth US$ 631M by 2023

reogma|Sanitary Napkins market in India to be worth US$ 631M by 2023

The Indian sanitary market is gradually growing, and access to rural areas with affordable price range would boost its consumption. Construction of cheaper and more small scale manufacturing plants should be encouraged for better market outreach and affordability among the rural public.

  • Definition / Scope
  • Market Overview
  • Top Market Opportunities
  • Market Drivers
  • Market Restraints
  • Technology Trends
  • Pricing Trends
  • Regulatory Trends
  • Market Size and Forecast
  • Distribution Chain Analysis
  • Key Market Players
  • Strategic Conclusion
  • References

Definition / Scope

A thin pad made of cellulose, plastic and cotton, a sanitary pad is vital for maintenance of health and hygiene during a woman’s menstruation. These are readily available in the Indian market in varying ranges of size, absorbency level and prices. Some of the most popular ones include regular, thin, and ultra-thin pads. 

In fact, sanitary napkins have gained much prominence over the years. This can be credited to increased initiatives by the government and NGO entities to educate females about how crucial it is to maintain sanitation during menstrual cycle and how sanitary napkins can help in doing so.

Thus, increasing awareness about personal hygiene among females remains one of the primary factors facilitating the growth of the Indian sanitary napkin market. In addition to this, elevating incomes and the availability of sanitary napkins at an affordable price is another factor boosting the market growth.

Moreover, the manufacturers are also focusing on unique marketing strategies in order to increase their consumer-base. 

reogma|Sanitary Napkins market in India to be worth US$ 631M by 2023


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The Indian sanitary market is gradually growing, and access to rural areas with affordable price range would boost its consumption. Construction of cheaper and more small scale manufacturing plants should be encouraged for better market outreach and affordability among the rural public. Definition / Scope Market Overview Top Market Opportunities […]
reogma|Sanitary Napkins market in India to be worth US$ 631M by 2023reogma|Sanitary Napkins market in India to be worth US$ 631M by 2023

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