OTT content market Globally to grow at 14% till 2023

reogma|OTT content market Globally to grow at 14% till 2023

There’s a revolution taking place in the living room called OTT. As video content delivered digitally to TV screens grows, so too does the opportunity for brands on OTT video due to its unique combination of big screen addressability, and consumer’s tendency to lean back and engage with ads and longer form content.

  • Definition / Scope
  • Market Overview
  • Market Risks
  • Top Market Opportunities
  • Market Trends
  • Industry Challenges
  • Technology Trends
  • Pricing Trends
  • Regulatory Trends
  • Market Size and Forecast
  • Market Outlook
  • Technology Roadmap
  • Key Market Players
  • Strategic Conclusion
  • References
  • Appendix

Definition / Scope

In the times of searching a new weapon to telecom market, over-the-top services had emerged as a saviour at present and for the next few years. After all it matters a lot when you control the data traffic.

The market is estimated to grow from USD 28.04 Billion in 2015 to USD 62.03 Billion by 2020, at an estimated CAGR of 17.2%. The availability of high speed internet has opened up new avenues for OTT applications.

The rising demand for improved automation of business processes and their execution in compliance with business and government policies are the driving forces of the OTT market.

The 4 strategic battlegrounds serving the purpose being :

  1. Mobile Voice. Operators are already facing a significant disruption in terms of revenue losses within this sector with OTT voice calling capabilities, for instance, as provided by Skype, WhatsApp, Viber and GTalk using open internet communication protocols to replace and sometimes enhance existing operator controlled services offered by mobile phone operators.
  2. Messaging. Though sticking to the base Short Messaging Services would be a challenge here with instant messaging and social networking already in abundance for consumer pattern, the strategy here being the traditional service should now focus to mobile marketing and M2M connectivity than killing this sector completely with replacement OTT options.
  3. Media. The most interesting sector with lots to explore here this is the driver to all consumer paradigm shift. Innovation and concept would decide the trend and fetch consumers within this segment. The key areas being on many fronts—television, video, gaming, music, advertising, and other digital services—and among adversaries that include telecom, media companies, OTT players, device and equipment manufacturers, and even the artists.
  4. Cloud Services. This is the fast growing market, opening the opportunities in consumer and enterprise business.


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There’s a revolution taking place in the living room called OTT. As video content delivered digitally to TV screens grows, so too does the opportunity for brands on OTT video due to its unique combination of big screen addressability, and consumer’s tendency to lean back and engage with ads and […]
reogma|OTT content market Globally to grow at 14% till 2023reogma|OTT content market Globally to grow at 14% till 2023

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