The global push to talk market was valued at USD 25 billion in the year 2019 and is estimated to reach USD 27.25 billion by the year 2020. It is expected to grow at the CAGR of 9% within the time horizon of 2020-2025 because of Growing adoption of LTE networks-based PTT solutions, surge in the cases of natural disasters & criminal activities, existing pandemic outbreak of the COVID-19 disease, and increase in penetration of smartphones and wireless devices.
However, latency & gaps in communication and monthly fee associated with push to talk devices might restrain the growth and development of its market. Its market value will reach USD 41.92 billion by the end of the year 2025.
- Definition / Scope
- Market Overview
- Market Risks
- Top Market Opportunities
- Market Drivers
- Market Restraints
- Industry Challenges
- Technology Trends
- Pricing Trends
- Regulatory Trends
- Market Size and Forecast
- Market Outlook
- Technology Roadmap
- Distribution Chain Analysis
- Competitive Factors
- Key Market Players
- Strategic Conclusion
- References
- Appendix
Definition / Scope
Push to talk is the mobile voice telecommunication method for two-way communication that utilizes the half-duplex mode. This telecommunication method doesn’t involve extended dialing, ringing, and answering steps like that of a regular phone call.
It is a set of processes that include two-way communication technology using wireless devices. It uses the 2G, 2.5G, 3G, 4G, and 5G network that allows one person to speak at a time and facilitates floor communication. These devices are used in air traffic telecom systems, police radios, cellular systems, public safety, etc.
Based on the type of product and application, the global push to talk market is categorized into the following types:
Market Overview
The total market size of the global push to talk market is valued at USD 25 billion in the year 2019 and is expected to reach USD 27.25 billion in the year 2020.
Its market value is expected to grow at a CAGR of 9% within the forecasted time horizon of 2020-2025. Its market value is expected to reach USD 41.92 billion by the end of the year 2025.
Based on geography, the North American region is leading the global market with a market share of almost 40% of the total global push to talk market. The market size of this region is valued at USD 10 billion in the year 2019.
Based on the type of product, the Wi-Fi segment is leading the market with a market share of almost 28.57% of the total global push to talk market. The market size of this segment is valued at USD 7.14 billion in the year 2019.
Based on the application, the public safety segment is leading the market with a market share of almost 22.78% of the total global push to talk market. The market size of this segment is valued at USD 5.69 billion in the year 2019.
Based on the component type, the hardware segment is leading the market with a market share of almost 62.6% of the total global push to talk market.
Growing adoption of LTE networks-based PTT solutions, surge in the cases of natural disasters & criminal activities, an existing pandemic outbreak of the COVID-19 disease, and an increase in penetration of smartphones and wireless devices are the factors responsible for the growth and development of the global push to talk market.
However, latency & gaps in communication and monthly fee associated with the push to talk devices might restrain the growth and development of this market.
The key market players engaged in the operation of its market are AINA Wireless, AT & T, Azetti Networks, Bell Canada, EsChat, Group Talk, Hytera, iPTT, Iridium, Motorola Solutions, etc.
Market Risks
- Latency and gaps in communications
Globally, the consumers engaged in the conversation using LMR technology and wireless networks are facing the issues of the time delay and lag in communication.
The major networks used for communications are 3G networks, 4G, 5G, Wi-Fi, and other networks. Here, the Wi-Fi is the major segment accounting for a market share of almost 28.57% of the total global push to talk market.
The global average speed for download in Wi-Fi networks is about 34.51 Mbps and upload is about 10.93 Mbps. The global average speed latency is about 41 milliseconds.
The latency in networks will create gaps in communications between individuals, which might restrain the growth and development of the global push to talk market.
Top Market Opportunities
- Increase in penetration of smartphones and wireless devices
Globally, the penetration of smart electronic devices and wireless devices is in increasing trend. The global smartphone penetration has reached 41.5% in the year 2019, which is increased from 33.5% in the year 2016. The smartphone penetration rate is expected to reach 44.9% by the end of the year 2020.
Globally, the number of smartphone users has reached 3.2 billion in the year 2019, increased from 2.5 billion in the year 2016. It has been estimated that smartphone users will reach 3.8 billion by the end of the year 2021.
Along with this, the number of wireless local area network-connected devices has also increased from 8.36 billion in the year 2016 to 14.96 billion in the year 2019.
The rising penetration of smartphones and wireless devices will create a significant opportunity for the growth and development of the global push to talk market.
- Existing pandemic outbreak of the COVID-19 disease
The pandemic outbreak of the COVID-19 disease has compelled the organizations and people to adopt work from home policy and ensure proper distancing without hampering their operations.
Here in this situation, it is quite difficult to provide the Wi-Fi network for the employees residing in a remote location within a short period. Because of this, some of the organizations have started to adopt the PTT communication devices.
For instance, ESChat has provided the mission-critical broadband PTT communication for law enforcement and emergency medical service workforces in North America.
The surging needs to adopt the work from home and online working policy due to the novel coronavirus pandemic is creating a significant opportunity for the growth and development of the global push to talk market.
Market Drivers
The factors driving the growth and development of the global push to talk market are surge in the cases of natural disasters, criminal activities, & cross-border terrorism, the necessity for public safety, rising adoption of the cloud-based push to talk over cellular solutions, growing adoption of LTE networks-based PTT solutions, advent in 5G networks, evolving Internet of things, artificial intelligence, natural language processing & growing online applications, and proliferation of rugged and ultra-rugged smartphones.
The major factors driving the growth and development of the global push-to-talk market are discussed as follows:
- Growing adoption of LTE networks-based PTT solutions
Globally, most of the organizations engaged in public safety, government & defense, transportation, logistics, and other sectors are adopting the long-term evolution networks to enrich their communication, increase productivity, and efficiency of the employees as the substitute for land mobile-radio communication technology.
This wide adoption of LTE networks has initiated the development of the push-to-talk, push-to-locate, push-to-message, and push-to-alert communication services.
According to the Ovum, the number of active LTE subscriptions is expected to reach 3.62 billion by the year 2020, increased from one billion active LTE subscriptions in the year 2016. Here, the five countries i.e. China, the US, Japan, South Korea, and the UK account for almost three-quarters of the total LTE subscriptions.
The growing adoption of the long-term evolution has increased the demand for push-to-talk solutions, which is ultimately driving the growth and development of the global push to talk market.
- Surge in the cases of natural disasters & criminal activities
Globally, the cases of natural disasters, criminal activities, and cross-border terrorism are in increasing trend. The number of people affected by natural disasters has increased from 60.15 million in the year 2018 to 91.29 million in the year 2019.
The global natural disaster death rate is about 0.15 and the global injuries from natural disasters are about 46618 in the year 2019. The criminal activities are also is in increasing trend.
For instance, the criminal index of Afghanistan has reached 76.63 in the year 2019, increased from 73.85 in the year 2017. The increasing criminal activities and cross-border terrorism activities will surge the need for public safety, which is ultimately driving the growth and development of the global push to talk market.
Market Restraints
- Monthly fee associated with the push to talk devices
The users of the push to talk devices should have to pay for the cell phone bill. The customer of the push to talk cell phone should pay almost USD 9.99 per month.
This cost of the push to talk devices can be increased up to USD 19.99 per month with an increase in its functionality. However, the two-way radio has the one-time cost of purchase of the two-way radio. The cost of the purchase of the two-way radio is about USD 20 to USD 250 per unit.
The monthly cost associated with the use of the push to talk devices in comparison to the one-time purchase cost of the two-way radio might restrain the growth and development of the global push to talk market.
Industry Challenges
- Privacy issues in public places
While using the push to talk cell phone devices, the individuals in proximity to this device except the receiver can listen to the conservation from both the sender and receiver side.
It will lose the privacy of the conversation regarding any confidential information about public safety and other issues. It is quite challenging for the key market players to develop the push to talk devices in the cell phone manner to deal with the privacy issues associated with the conservation between the people.
Technology Trends
The adoption of new and advanced technologies is creating a favorable environment for the growth and development of the global push to talk market. Some of the key technological trends in this market are discussed as follows:
5G infrastructure: This advanced network services use the long-term evolution frequency range of 600 MHz to 6 GHz with new millimeter wave bands of 24-86 GHz. It has well beyond broadband with the increasing data rate.
Shatterproof active view display: This display technology uses the hidden LED lighting to communicate channel, radio, and volume information display in day and night time.
Live GPS tracking: This technology allows the user to track to monitor personal, animals, and any object in real-time. It is embedded in the push to talk devices, which are used to track the movement of any substances through frequent data updates.
SOS alerts: This system consists of the standard distress signal, which is used to create alerts about a natural disaster and other critical situations.
Pricing Trends
The price of the products of this market depends upon the type of product, component, application, and brand name.
For instance, the price of 3M Peltor push to the device is about USD 245 per unit while the price of Moto G7 Play with Alexa Push to talk unlocked 32 GB Deep Indigo version is about USD 199 per unit.
The price of the WishRing Z- tactical U94 PTT Military Adapter Mobile version is about USD 14 per unit while the price of the Motorola CP240 two-way radio shoulder speaker microphone handheld push-to-talk is about USD 7 per unit.
The users of the push to talk cell phones should pay from USD 9.99 per month to 19.99 per month.
Regulatory Trends
The regulations related to the global push to talk market differs by country. Some of the regulations directly or indirectly related to the global push to talk market are discussed as follows:
Digital Economy Act 2017: This act was developed by the government of the United Kingdom in the year 2015. According to this act, the communication devices are restricted or prevented to use for any drug dealing activities.
Radiocommunication Act: This act was developed by the government of Canada in the year 1985. According to this, no person should manufacture, import, distribute, offer and sell any radio apparatus and radio-sensitive equipment without the technical acceptance certificate
Market Size and Forecast
The total market size of the global push to talk market is valued at USD 25 billion in the year 2019 and is expected to reach USD 27.25 billion in the year 2020.
Its market value is expected to grow at a CAGR of 9% within the forecasted time horizon of 2020-2025. Its market value is expected to reach USD 41.92 billion by the end of the year 2025.
Based on geography
- The North American region is leading the global market with a market share of almost 40% of the total global push to talk market. The market size of this region is valued at USD 10 billion in the year 2019.
- The European region accounts for a market share of almost 35% of the global push to talk market. The market size of this region is valued at USD 8.75 billion in the year 2019.
- The Asia Pacific region accounts for a market share of almost 20% of the global push to talk market. The market size of this region is valued at USD 5 billion in the year 2019.
- ROW stands for the rest of the world, which includes Middle East Africa, and South America. This segment accounts for a market share of almost 5% of the global push to talk market. The market size of this region is valued at USD 1.25 billion in the year 2019.
Based on the type of product
- The Wi-Fi segment is leading the market with a market share of almost 28.57% of the total global push to talk market. The market size of this segment is valued at USD 7.14 billion in the year 2019.
- The 3G segment accounts for a market share of almost 20% of the global push to talk market. The market size of this segment is valued at USD 5 billion in the year 2019.
- The 4G segment accounts for a market share of almost 22.85% of the global push to talk market. The market size of this segment is valued at USD 5.71 billion in the year 2019.
Based on the application
- The public safety segment is leading the market with a market share of almost 22.78% of the total global push to talk market. The market size of this segment is valued at USD 5.69 billion in the year 2019.
- The transport segment accounts for a market share of almost 19.44% of the global push to talk market. The market size of this segment is valued at USD 4.86 billion in the year 2019.
- The business & commerce segment accounts for a market share of almost 20% of the global push to talk market. The market size of this segment is valued at USD 5 billion in the year 2019.
- The government segment accounts for a market share of almost 16.11% of the global push to talk market. The market size of this segment is valued at USD 4.02 billion in the year 2019.
Based on the component type
- The hardware segment is leading the market with a market share of almost 62.6% of the total global push to talk market. The market size of this segment is valued at USD 15.65 billion in the year 2019.
- The software segment accounts for a market share of almost 26.4% of the global push to talk market. The market size of this segment is valued at USD 6.6 billion in the year 2019.
- The services segment accounts for a market share of almost 11% of the global push to talk market. The market size of this segment is valued at USD 2.75 billion in the year 2019.
Market Outlook
The global push to talk market is expected to grow at the CAGR of 9% within the forecasted time horizon of 2020-2025 because of the growing adoption of LTE networks-based PTT solutions, the surge in the cases of natural disasters & criminal activities, an existing pandemic outbreak of the COVID-19 disease, and increase in penetration of smartphones and wireless devices.
Its market value will reach USD 41.92 billion by the year 2025.
Technology Roadmap
The key technological changes occurring in this global push to talk market are 5G infrastructure, live GPS tracking, SOS alert, Shatterproof active view display, PTT messaging, web-based management console, etc.
Adoption of these new and advanced technologies in the push to talk devices are enhancing the functionality of these devices and enhance the robust communication.
The new technologies in this global push to talk market is creating a favorable environment for the growth and development of the global push to talk market.
Distribution Chain Analysis
The key stakeholders involved in the operation of this global push to talk market are push to talk devices manufacturers, distributors, sales, and end-users.
At first, the push to talk devices are manufactured and distributed to the wholesalers and retailers. The major end-users of the global push to talk market are public safety, government, business & enterprises, and others.
Competitive Factors
The key market players engaged in this market are competing for the product portfolio expansion, high investment in research and development activities, mergers & acquisitions, geographical expansion, and collaborations.
For instance, Siyata Mobile has established a partnership with Verizon (Canada-based provider of cellular PTT communication devices) in March 2020 to launch Uniden UV350, an in-vehicle cellular IoT device. Motorola Solutions acquired Avtec Inc in the year 2019.
Honeywell Safety and Productivity Solutions have developed Honeywell Smart Talk Software in March 2020.
This software empowers workers to make voice over internet protocol calls and send instant messages.
Key Market Players
The key market players engaged in the operation of the global push to talk market are AINA Wireless, AT & T, Azetti Networks, Bell Canada, EsChat, Group Talk, Hytera, iPTT, Iridium, Motorola Solutions, etc.
Short profile of the key market players engaged in the global push to talk market are discussed as follows:
AINA Wireless: It is the US-based company engaged in the provisions, PTT applications, IoT handheld devices, mission-critical communication, productivity, and safety. It offers radio 2.0 to users.
AT & T: It is the US-based telecommunication company engaged in the sector of telecommunications, technology, mass media, and entertainment. It offers fixed telephone services worldwide.
Azetti Networks: It is the Spain-based private company engaged in the provision of carrier-grade platforms and services for mobile operators.
Bell Canada: It is the Canada-based company engaged in the provision of fixed-line and mobile telephony, internet services, digital television, and radio broadcasting.
ESChat: It is the US-based company engaged in the provision of private, Adhoc, and group Push to talk calling, text and image messaging, and real-time location reporting.
Group Talk: It is the Sweden-based company engaged in the provision of net-centric telephony services to the Nordic countries. It develops the android & iOS apps, web-based PC dispatch, cloud-based PTT service infrastructure, and web-based admin.
Hytera: It is the China-based company engaged in the manufacture of radio transceivers and radio systems. Its major products are two-way radios and networking systems.
Strategic Conclusion
The global push to talk market is growing at a rate of 9% within the forecasted time horizon of 2020-2025 because of the growing adoption of LTE networks-based PTT solutions, the surge in the cases of natural disasters & criminal activities, an existing pandemic outbreak of the COVID-19 disease, and increase in penetration of smartphones and wireless devices. However, latency & gaps in communication and monthly fee associated with the push to talk devices might restrain the growth and development of this market.
References
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Appendix
- LTE= Long Term Evolution
- GPS= Global Positioning System
- PTT= Push to Talk
- USD= United States Dollar
- CAGR= Compound Annual Growth Rate
