42% of the consumers in the US are interested in technology to customize products while 19% cited willingness to pay a 10% price premium for them.
It will be critical for the large FMCG companies to customize both product and shopping experience as smaller brands continue to do so and appeal the customers while largest brands sales growth have remained stagnant.
- Definition / Scope
- Market Overview
- Key Metrics
- Top Market Opportunities
- Market Trends
- Pricing Trends
- Industry Challenges
- Technology Trends
- Other Key Market Trends
- Market Size and Forecast
- Market Outlook
- Distribution Chain Analysis
- Competitive Factors
- Key Market Players
- Strategic Conclusion
Definition / Scope
FMCG or Fast Moving Consumer Goods is the largest combination of consumer goods with various product categories that include home, health, and personal care and food & drinks including its marketing, production, and distribution.
Within the US, the personal care segment is expected to witness considerable growth owing to the rise in disposable income of consumers, thus enabling them to spend substantial amount on luxury personal care products.
Categories of FMCG goods are as follows:
- Processed foods: Cheese products, cereals, and boxed pasta
- Prepared meals: Ready-to-eat meals
- Beverages: Bottled water, energy drinks, and juices
- Baked goods: Cookies, croissants, and bagels
- Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
- Medicines: Aspirin, pain relievers, and other medication that can be purchased without a prescription
- Cleaning products: Baking soda, oven cleaner, and window and glass cleaner
- Cosmetics and toiletries: Hair care products, concealers, toothpaste, and soap
- Office supplies: Pens, pencils, and markers