Fast food market in South Africa to reach US$ 4.9 billion by 2023

reogma|Fast food market in South Africa to reach US$ 4.9 billion by 2023

A broadening black middle class, increasing women employment rate and its impact on consumer lifestyles have increased the demand for Fast Food as consumers continue to rely on the convenience of Fast Food.

Considering such factors it is anticipated that SA fast food market will be valued at around USD 4.3 billion by 2026.

  • Definition / Scope
  • Market Overview
  • Key Metrics
  • Market Risks
  • Market Trends
  • Industry Challenges
  • Technology Trends
  • Other Key Market Trends
  • Market Size and Forecast
  • Market Outlook
  • Technology Roadmap
  • Competitive Landscape
  • Competitive Factors
  • Key Market Players
  • Strategic Conclusion
  • References

Definition / Scope

Fast food is a type of mass-produced food designed for commercial resale and with a strong priority placed on speed of service versus other relevant factors involved in culinary science.

Fast food was created as a commercial strategy to accommodate the larger numbers of busy customers, travelers and wage workers who often did not have the time to sit down at a public house or diner and wait for their meal.

By making the speed of service the priority, this ensured that customers with strictly limited time (a commuter stopping to procure dinner to bring home to their family) were not inconvenienced by waiting for their food to be cooked on-the-spot.

The concept of ready-cooked food for sale is closely connected with urban developments. Homes in emerging cities often lacked adequate space or proper food preparation.

Additionally, procuring cooking fuel could cost as much as purchased produce. Although a vast variety of food can be "cooked fast", "fast food" is a commercial term-limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away.

The fast food consists of pre-cooked meals kept in readiness for a customer's arrival (chicken, pizza, etc.), with waiting time reduced to mere seconds.

Other fast-food outlets, primarily the hamburger outlets (McDonald's, Burger King, etc.) use mass-produced pre-prepared ingredients (bagged buns & condiments, prewashed/sliced vegetables, etc.) but take great pains to point out to the customer that the meat and potatoes (hamburgers and french fries) are always cooked fresh and assembled to order.

Table: South Africa Fast Food Market Key Segments

By Product Type     Processed Chicken
Burger
Processed Fish
Pizza
Sandwich
By Distribution Channel  On-trade store
Online channel


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A broadening black middle class, increasing women employment rate and its impact on consumer lifestyles have increased the demand for Fast Food as consumers continue to rely on the convenience of Fast Food. Considering such factors it is anticipated that SA fast food market will be valued at around USD […]
reogma|Fast food market in South Africa to reach US$ 4.9 billion by 2023reogma|Fast food market in South Africa to reach US$ 4.9 billion by 2023

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