People in Japan used to consume dairy products in minor amount but with growing trend their consumption also goes on increasing. Milk, cheese, cream, yoghurt and sour milk, other dairy product etc. are some of the dairy product they consume.
Despite of various risk in the market the demand of dairy product in Japan is increasing which created pressure on dairy farmer to produce more dairy products.
- Definition / Scope
- Market Overview
- Market Risks
- Top Market Opportunities
- Market Drivers
- Market Restraints
- Industry Challenges
- Regulatory Trends
- Market Size and Forecast
- Market Outlook
- Technology Roadmap
- Distribution Chain Analysis
- Competitive Landscape
- Competitive Factors
- Strategic Conclusion
Definition / Scope
Japanese dairy being the third largest industry has recently experienced a sustained period of strong growth and will observe the fifth largest increase in the same period. People in Japan are developing a strong appetite for dairy products such as milk cheese and butter, items which do not feature in traditional Japanese cuisine and diets, making it an ideal sector for European SME investment.
Definition/Scope Dairy product covers all types of products which play a major role in the daily diet of many consumers. Yoghurt and Curdled Milk Products, Cream Cheese and Cheese also fall in this category. Dried milk products such as milk powder are not considered here.
The market for milk products could increase in the future due to a growing interest in milk alternative products such as soya milk. This development will encourage further consolidation of the dairy industry which is already under much pressure.
Japanese rarely consumed dairy products in their recent time. Because of lactose intolerance in Japanese about 95 percent of them were found to be lactase deficient.
In traditional Japanese cooking you find no cheese, milk, cream sauces, or butter. Japanese rarely ate cheese in their old days, which until fairly recently was consider foul-smelling, vile stuff.
But after decades of exposure to Western foods, cheese is very popular. You can find a reasonable selection of European cheeses such as Camembert and Danish blue cheese in Japanese supermarket. A cheese made in Hokkaido has won a gold medal for flavor in the soft cheese category at the Mountain Cheese Olympics in Switzerland.