As of 2017, the annual consumption of bottled water in Brazil stands at 4.80 billion gallons which ranks the country in 5th position in the world in terms of the consumption demand of bottled water.
- Definition / Scope
- Market Overview
- Market Risks
- Top Market Opportunities
- Market Drivers
- Market Restraints
- Industry Challenges
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- Other Key Market Trends
- Market Size and Forecast
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- Strategic Conclusion
Definition / Scope
Bottled water can be defined as a water which is sealed packed in food grade bottles and are produced for the consumption all around the world. There are some common categories of bottled water which are:
- Spring water: The most premium in all the bottled water is spring water. It is derived from the underground water which naturally flows towards the surface of earth. It can be collected only in spring. It is purest of all waters and devoid of any chemicals.
- Purified Water: This is a type of drinking water which is processed with distillation, deionization and reverse osmosis. It is labeled as purified drinking water.
- Mineral Water: It is a water that is particularly ingested with dissolved solids which are natural minerals. These minerals are derived from rock formations that the water travels through its way on spring source.They are also known as still water.
- Sparkling Bottled Water: This type of water that contains bubbled much like a soda but without the calories. Sparkling bottled waters may be labeled as sparkling drinking water, sparkling mineral water or sparkling spring water.
- Artesian Water: Artesian water comes from a well that taps a layer of rock or sand-in which the water level is above the top of the aquifer. Artesian water comes out of the ground under pressure. They are labelled as the same in the packaging.
However, for the purpose of this research only two types of bottled water has been considered which are mentioned below:
- The Functional water is the most common type of water found in Brazil. This water offers additional health or other functional benefits as it is infested with supplements of vitamins, minerals, acids, herbs and raw fruits & vegetables.
- The Flavored water is also known as the carbonated water consists of water but other additional ingredients such as sugar, artificial flavorings, sugar or sweeteners. They also contain caffeine and may have vitamin C in few brands.