The non-alcoholic beverage segment in the market is expected to grow stably with more number of players entering the market and consumers preferring organic/ health drinks highly.
Whereas, the alcoholic beverage segment is expected to further slowdown in growth and revenues due to upcoming unfavourable regulation by government
- Definition / Scope
- Market Overview
- Market Opportunities
- Market Trends
- Industry Challenges
- Technology Trends
- Other Key Market Trends
- Market Size and Forecast
- Market Outlook
- Technology Roadmap
- Distribution Chain Analysis
- Competitive Factors
- Key Market Players
- Strategic Conclusion
Definition / Scope
The Indian Beverage industry has evolved beyond the traditional holy beverage ‘tea’ and at present the industry is filled with range of drinks right from alcoholic beverages such as wine, cocktails, whiskey to powdered juices, milkshakes, soft drinks and other drinks that meet the taste and preferences of variety of consumers.
At present the market can be categorized into alcoholic and non-alcoholic beverages:
- Alcoholic Beverage Market: It includes all alcoholic based drinks produced via distillation or fermentation. The segment can further be divided into:
- Spirits: These are alcoholic beverages formed via distillation of wine, fermented fruits or grains. Most common spirits sold in the market are whiskey, vodka, rum, gin and brandy.
- Beer: It is the most consumed alcoholic beverage by volume. It is fermented beverage made of malt. Beer with more than 0.5% alcoholic content lies in alcoholic segment with the one less than that it is represented in non-alcoholic or soft drinks section.
- Wine: It is alcoholic beverage derived from fermented grapes. At present it is the smallest segment in the entire beverage market in India.
- Non-alcoholic beverage market: The segment includes other sub-segments such as hot beverages, sparkling & carbonated drinks, juices, energy drinks and mineral water. They are also known as liquid refreshment beverages. More recently the segment has shifted from sugary carbonated soft drinks to no or low calorie beverages like bottled water and ready to drink coffee and tea.
- Hot Beverages: It mostly comprises of beverages served on order in restaurants and café such as coffee and tea. While it also includes, packaged tea and coffee or ready to drink tea or coffee.
- Carbonated Drinks, Powdered drinks, energy drinks: It contains different types of water based or dry drinks with added sugar. It includes, cola, lemonade and sports drinks on one had and another non-carbonated such as powdered drinks, shakes and ready to drink juices.
- Juices: It comprises of fruit nectars, fruit juice drinks, low-sugar smoothies and flavoured drinks.
- Mineral and Flavoured Water: It consists of both carbonated and non-carbonated drinks sold via bottles of water dispensers. It serves as a substitute for tap water. It is the fastest growing market in the non-alcoholic segment however, increasing concern of clean water and sustainable packaging could hinder the growth.