By 2025, Indian advertising market is expected to be worth USD 17.73 billion (INR 1, 33,921 crore) while the digital advertising industry is projected to be valued USD 13.31 billion (INR 10,057 crore).
The digital advertising industry is valued USD 1.8 billion (INR 13,683 crore) in 2019, a 26% rise from the previous period. The digital advertising industry is expected to grow at a CAGR of 27.42% till 2025.
- Definition / Scope
- Market Overview
- Key Metrics
- Market Risks
- Market Trends
- Industry Challenges
- Technology Trends
- Other Key Market Trends
- Market Size and Forecast
- Market Outlook
- Technology Roadmap
- Competitive Landscape
- Competitive Factors
- Key Market Players
- Strategic Conclusion
Definition / Scope
Advertising is a form of a company’s promotion mix. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is referred as advertising.
Advertising includes broadcast, print, Internet, outdoor, and other forms. Advertising channels are broadly categorized as narrow band and broadband.
Broadband advertising involves targeting mass through television, printed form of newspaper, and other form of TVC while narrow band advertising is a currently emerged channel that involves customized targeting via Internet and social media platforms.
Although television, magazines, newspapers, and other mass media remain very important, their dominance is declining since the emergence of Internet and social media marketing.
In their place, advertisers are now adding a broad selection of more-specialized and highly targeted media to reach smaller customer segments with more personalized, interactive messages.
Other narrowcasting media ranges from specialty cable television channels and made-for-the-web videos to Internet catalogs, e-mail, blogs, cell phone content, and online social networks.