Travel And Tourism In Pakistan

reogma|Travel And Tourism In Pakistan
9 mins read

According to the World Economic Forum’s Travel and Tourism Competitiveness Index, Pakistan is ranked 122nd in the list of 140 countries.

Definition / Scope

  • Pakistan is one of the country in South Asia with a population exceeding over 190 million people.
  • Arabia Sea is the coastline followed by Gulf of Oman in the south bordered by India in the east and Afghanistan in the west.
  • Pakistan ranks 36th largest country in terms of land space.
  • Karachi is the largest and the populous city of Pakistan.
  • The geographical area of the country is divided into four provinces named Balochistan, Khyber Pukhtoonkhwa, Punjab and Sindh.
  • The major seasons consists of cool and dry winter, hot and dry spring and summer rainy seasons.
  • The country is gifted with wide variety of flora and fauna.
  • There are about 157 protected areas for the protection and conservation of wildlife.
  • Central Karakoram is the largest national park in Pakistan.
  • Urdu is the national language of the country while English is used for official and commercial language.
  • Indus River is the main waterway of the country.
  • Pakistan is the largest producer of agricultural commodities.
  • Karachi, Lahore, Faisalabad, Peshawar, Rawalpindi, Multan, Islamabad, Gujranwala, Quetta & Sialkot are few of the top tourist destination in Pakistan. Multan considered as most historical city of Pakistan.

Geography of Pakistan

  • The total area of Pakistan consist of 803,940 square kilometres varying from forests, plateau, hills, plains and coastal area.
  • The land is divided into three parts based on the altitude of the location: Balochistan Plateau, Indus River Plain and northern islands.
  • The Indus River Plain is the largest fertile plain where agriculture is the major business carried in the region.
  • The northern islands consists one of the highest hills in the world.
  • Balochistan plateau consists series of low lying plateau divided by the hills.
  • The northern islands is famous for mountaineers and adventures as the region consists of mountain ranges.
  • The northern part of Pakistan receives more rainfall from south.
  • Most parts of Singh and Punjab are fertile land favourable for agriculture.

Flora and Fauna

  • The variable climate and landscape in the country has led to the diverse flora and fauna.
  • There are 668 different species of birds found in the country.
  • The areas in the Himalayan, Karakorum and Hindukush ranges are beautiful and rich in flora and fauna.
  • There are 1000 types of fishes found in the rivers and sea.
  • There are more than 225 species of plant present across the country.

Market Overview

Key National Parks in Pakistan

Hingol National Park

It is considered to be the largest national park in the country covering an area of 1650 sq km. Major part of the park is similar to coastal semi desert. The main tourist attraction is the Hangol river and high mountain cliffs. There are more than 250 plant species found in the park.

Ayubia National Park

This Park is located in the Murree hills. The climate of the park is cool throughout the year. 104 different types of plants and 203 types of birds are found in the park. This national park is considered as favourite tourist spots supported by resorts and hotels for the people.

Deosai National Park

The plateaus of the national park are one of the highest in the world. During the spring season the region gets covered with wide variety of wild flowers which attracts different types of butterflies to the fauna. The plains are covered with snow most of the calendar year. There are about 124 resident as well as migrant birds residing in the park.

Popular Wild Life Sanctuary in Pakistan

Cholistan Wildlife sanctuary

Highest number of tourists are attracted towards the sanctuary because the area is known for having one of the rare species of animals in the country.

Rann of Kautch Wildlife Sanctuary

This sanctuary is considered to be having the richest ecosystem for animals living in this region covering an area of 7500 sq km. Water bird species are attracted towards marshy habitat in the sanctuary.

Sukkur and Guddu Barrage Dolphin Reserve

It is considered as the wetland protected site covering an area of 125,000 hectares. This reserve consists of largest number of endangered species of Indus Blind river dolphin.

Popular Places in Pakistan


Lahore is the provincial capital of Punjab and the second largest city of the country. It’s a hub of cultural, artistic and intellectual heritage of the country. Lahore is considered as the land of sufi saints. The shrine of Hazrat Data Ganj Bakhsh Ali Hajveri brings tourists in the city. Some of the famous tourist attractions are Shish Mahal, Shalimar Garden, Lahore Museum and Lahore Zoo which is the second oldest zoo in the South Asia. Anarkali is the famous market known for traditional wares. Kasuri falooda, Karachi Burns amd mohair are some of the famous local dishes liked by the people.


Karachi is the biggest city and previous capital of Pakistan. One of the biggest sea port is linked to karachi coast. It is known as the city of lights. very popular places like bandar road, Guru mandir, empress market, Ferrer hall, mohata palace, quaid e azam residency, quaid e azam monument & most of all the different beaches are located here.

One of the oldest place of karachi is soldier bazar which is still known with the same name and tourist used to visit it.


Taxila is one of the archaeological site in the Rawalpindi. Taxila was considered as the learning capital of the world in olden times. Mesolithic caves and early settlements are the famous place of visit. Saraikala brings the evidence of Neolithic, Iron and Bronze Age.

There are number of Buddhist monasteries and stupas which shows the religious diversification in the region. The Jandial temple built in the region represents the old temples of Greece.

Karakoram Highway

The highway is considered to be highest international motorway in the world and known as the Friendship Highway of China. The highway runs between Western China to Pakistan. It is considered as the engineering marvel connecting two countries. This highway is considered as the third best adventure tourism destination.


The capital of the country is considered to be cosmopolitan city. It is a planned city as it is the political hub of the country. The city is filled with architectural and structural buildings making the city attractive for the tourists.

The Rawal lake is considered as the picnic spot for the locals. Shakarparian Hills is one of the beautiful hill station and considered a symbol of friendship by planting a tree in the hills.


The largest city settlements with modern facilities in the Indus Valley civilization of South Asia. A well planned street grid followed by elaborate drainage system shows the skills of urban planners in those times. The city was built with baked brick structure. It is one of the most attractive destination for the tourists.



Railway is considered to be one of the important transportation medium connecting regions of the country. The major cities are connected by rail network. Railways are considered to be the economic and faster medium of transport for the people. The government is planning for monorail as well as metro-rail in the cities for better connectivity in the city.

reogma|Travel And Tourism In Pakistan

The above diagram shows the mesh of railway network connecting different parts of Pakistan.


Pakistan consists of 148 airports connecting 23 destinations in the country and 30 International destination in 27 countries. Lahore, Karachi and Islamabad are considered to the main hub of air traffic. It is the fastest but expensive mode of transport connecting the commercial cities of the country.


The highest accessible transportation medium used by the people of the country.  The National Highway and Motorway network of 9574 km carries 80 percent of traffic. Buses are used by the people to connect to the tourist destination and other places. Minibuses are introduced for more accessibility of various locations. Auto rickshaws are found in every cities of the country. Rickshaws are considered as the popular for travellers.

Qing Qi is another mode of transport covering short distances in the city is becoming popular for fast and easy connectivity. Taxis are traditional medium of transport in roadways. Donkey cart, horse carriage and camel carts are used in rural places, deserts and hilly regions for transportation.

Market Trends

  • The government is building metros and mono rails for smooth transport in the metropolitan cities.
  • National Parks are preserved and protected.
  • Smooth roads are built for more connectivity.
  • The government is bringing the private companies for infrastructure projects.
  • Technology enhancement in the tourism.
  • Mini buses are introduced to build strong network of the public transport.
  • The government is building more establishment near Karakoram highway.
  • Separate provincial tourism boards are created to increase the focus of development. Seminars, development programs and tourism fairs are conducted throughout the year.
  • The government is joining hands with different countries for in promotions and publicity for attracting tourists in the country.
  • Cultural heritage programs for preservation of old monuments in the country.

Market Size and Forecast

Travel and Tourism forecasts over the next ten years look extremely favorable with predicted growth rates of over 4% annually that continue to be higher than growth rates in other sectors. 

The direct contribution of Travel and Tourism to GDP reflects through the “internal” spending i.e. total spending within a particular country on Travel and Tourism by residents and non-residents for business and leisure as well as “individual” spending by government on services directly linked to visitors such as museums, national parks, aquariums and conservation of scenic destination. The government of Pakistan is promoting FDI in the country for further investment is travel and tourism.

Travel and tourism in Pakistan is the source of foreign currency in the country. Government is spending in preserving the national parks and historic monuments in the country attracting more visitors in the country.

reogma|Travel And Tourism In Pakistan

The above diagram represents the direct contribution of Travel and Tourism to GDP of Pakistan. The direct contribution of Travel & Tourism to GDP was PKR726.8bn (2.9% of total GDP) in 2014, and is forecast to rise by 3.9% in 2015, and to rise by 5.3% pa, from 2015-2025, to PKR1,266.5bn (2.8% of total GDP) in 2025. 

The above diagram interprets that the contribution is continuosly decreasing.Terrorism is one of the primary reason for the decline of contribution from travel and tourism industry.

reogma|Travel And Tourism In Pakistan

The above diagram shows the total contribution of of Travel and Tourism to GDP. The total contribution of Travel & Tourism to GDP was PKR1,749.5bn (6.9% of GDP) in 2014 and is forecast to rise by 5.2% in 2015, and to rise by 5.6% pa to PKR3,165.3bn (7.0% of GDP) in 2025.

The total contribution of Travel & Tourism to GDP  was PKR1,749.5bn in 2014 (6.9% of GDP) and is expected to grow by 5.2% to PKR1,840.3bn (6.9% of GDP) in 2015. It is forecast to rise by 5.6% pa to PKR3,165.3bn by 2025 (7.0% of GDP).

The above diagram shows the growth of the total contribution. The growth of the contribution is comparatively less than any other Asian countries. However the indirect contribution is increasing in the GDP.

Employment from Travel and Tourism

In 2014 Travel & Tourism directly supported 1,396,500 jobs (2.4% of total employment). This is expected to rise by 2.3% in 2015 and rise by 2.1% pa to 1,760,000 jobs (2.4% of total employment) in 2025.

By 2025, Travel & Tourism will account for 1,760,000 jobs directly, an increase of 2.1% pa over the next ten years.

reogma|Travel And Tourism In Pakistan

There has been constant increase in the number of jobs contributing in the economy. However the growth of the jobs is smaller compared to the other countries in Asia. It is projected to provide 1.7 million jobs to the people in the country.

The second diagram shows the different dimension of job contribution. The contribution of jobs from the Travel and Tourism industry is declining in the coming years.

reogma|Travel And Tourism In Pakistan

The above diagram shows the total percent of contribution by the Travel and Tourism to the employment industry. Direct employment has been the slowest growth for the economy.

However indirect contribution is far more increasing for the country. The second diagram is showing the constant projection in the coming years for the employment from the industry.

Investment by the government to Travel and Tourism Industry

reogma|Travel And Tourism In Pakistan

The above diagram represents the total investment by the government to the Travel and Tourism industry. The government is allocating revenues for the preservation of endangered national parks and development of infrastructure for tourist attraction in he country.

The diagram is showcasing the picture of the growth of the investment in this sector. The trend is continued in the coming decade for the development of the Travel and Tourism.

Tourism Industry in Pakistan

According to the World Economic Forum’s Travel and Tourism Competitiveness Index, Pakistan is ranked 122nd in the list of 140 countries.

The demand for the international tourist is very high in South East Asia.

The country is suffering from the sharp decline in the number of tourist.

Research finds that 0.5 million tourists arrive in the country which is lowest among the Asian countries.

reogma|Travel And Tourism In Pakistan

The above diagram shows the Pakistan contribution in tourism. Only 2% of revenue comes from the country.

reogma|Travel And Tourism In Pakistan

The above diagram shows the tourist travelling different regions of the world.

Market Outlook

The government is projecting 20 million visitors entering the country by 2025. Karachi is considered to be the most preferred destination in the country as per the data collected by the tourism board followed by Lahore, Islamabad and Rawalpindi. 35% is contributed by Karachi, 28% by Lahore, then 14% by Islamabad and 4% by Rawalpindi.

The survey also find that United Kingdom, Arab Emirates, France, United States of America and Saudi Arabia are the destination from where the travelers visit in the country.


Leave a Reply

Next Post

Oil Industry

Tue Feb 28 , 2017
In 2015 the oil demand growth of the world is expected to be around 1.46 MB/D after an upward revision of around 84 TB/D. In 2016, world oil demand is predicted to go up by 1.29 MB/D after a downward revision of about 50 TB/D. Market Overview World’s Oil Demand […]
reogma|Travel And Tourism In Pakistanreogma|Travel And Tourism In Pakistan



Newsletter Signup

Subscribe to our newsletter below and never miss the latest product or an exclusive offer.