It is expected that retailing will continue to see slow value growth over the foreseeable future at constant 2014 prices.
Market Overview
Non-grocery retailers showed a stronger decline than grocery retailers in 2014, as Dutch consumers are migrating more quickly to buying non-grocery items online.
With non-perishable items it is easier to compare and find cheaper alternatives online, and get products delivered (and returned if necessary) when and where convenient.
Food shopping is still done in high street stores, and there is only limited availability and competition online. Most consumers go to a supermarket or convenience store a few times a week to buy necessary food items, rather than planning their complete weekly shopping to be delivered to their home.
As of 2014 online grocery retailing was a mixed bag, with new companies entering the channel, whilst others were leaving the channel after seeing disappointing results.
It is expected that retailing will continue to see slow value growth over the foreseeable future at constant 2014 prices.
Growing GDP and declining unemployment are several positive signs of a stronger economic performance, which is expected to continue over the forecast period.
With higher disposable incomes and growing consumer confidence, Dutch consumers are expected to start spending more once again.
The continuing development of internet retailing, and particularly m-commerce, will furthermore result in healthy growth by the end of the forecast period.
