GE-McKinsey or nine-box matrix offers a systematic approach for the decentralized corporation to decide where to better invest its cash. Instead of depending on the predictions of its potential expectations from each business segment, the organization should evaluate a unit by two criteria that will decide whether it can perform […]

VRIO framework (formerly known as VRIN) is a business analysis tool that helps determining the internal sources of sustainable competitive advantage and is also part of the Resource-Based View (RBV). According to this model, resources and skills should have four attributes that contribute to sustainable competitive advantage. Resources should be […]

 Actually, originated as PEST Analysis, this framework is used in the early stages of strategy development to describe the landscape and ecosystem in which a company operates (PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal). Note: STEEPLE (Social, Technological, Economic, Environmental, Legal, Ethical) and DESTEP (Demographic, Economic, Social, […]

Introduction Components of a SWOT Analysis Why perform a SWOT Analysis When to perform SWOT Analysis How to perform SWOT Analysis From SWOT Analysis to TOWS Analysis Introduction SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of […]

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